repression depression

repression (noun) : in psychology, where the unconscious kicks the shit out of the conscious mind to make it forget painful feelings, impulses, or desires
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Freud believed that repression is caused when an external force puts itself in contrast with an individual's desire or feeling or impulse, threatening to cause suffering if the desire or feeling or impulse is satisfied, thereby posing a conflict for the individual; the repressive response to the threat is to exclude the desire or feeling or impulse from one's consciousness and hold or subdue it in the unconscious.

Got that?

Basically, your unconscious uses repression as a defense mechanism and protects you from having that bad experience again, and you don't even know it. So you simply deny that you have that feeling (or desire or impulse) when you actually have (unknowingly) repressed it. And of course, in most cases it's going to be the parents who represent the threat of suffering thereby causing the conflict and the resulting repression.

But you knew I was going to say that.